Comparative Website Performance Report : http://filmic.de Vs. http://zalando.de

Compared on : 2017-03-10 18:54:19


Page Title

Page Title : FILMIC | Filmproduktion & Fotographie


Your page title does not exceed 60 characters. It's fine.

Knowledge Base
A title tag is an HTML element that specifies the title of a web page. Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result, and are important for usability, SEO, and social sharing. The title tag of a web page is meant to be an accurate and concise description of the content of a page. Search engines typically display the first 50-60 characters of a title tag. If you keep your titles under 60 characters, our research suggests that you can expect about 90% of your titles to display properly. There is no exact character limit, because characters can vary in width and most display titles max out at 600 pixels.
Learn more

Meta Description

Meta Description : Filmproduktion & Fotografie in München-Starnberg. Werbespot, Produktfilm und Imagefilm. Professionelle Umsetzung und einzigartiger Service


Your meta description does not exceed 150 characters. It's fine.

Knowledge Base
Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page. While not important to search engine rankings, they are extremely important in gaining user click-through from SERPs. These short paragraphs are a webmaster’s opportunity to advertise content to searchers and to let them know exactly whether the given page contains the information they're looking for. The meta description should employ the keywords intelligently, but also create a compelling description that a searcher will want to click. Direct relevance to the page and uniqueness between each page’s meta description is key. The description should optimally be between 150-160 characters.

Single Keywords

Keyword Occurrence Density Possible Spam
ist 3 3.261 % No
von 2 2.174 % No
die 2 2.174 % No
Videos 2 2.174 % No
zur 2 2.174 % No
Wenn 2 2.174 % No
Fotos 2 2.174 % No
Nur 2 2.174 % No
dann 2 2.174 % No
hier 2 2.174 % No
klicken 2 2.174 % No
mehr 2 2.174 % No
es 2 2.174 % No
Für 2 2.174 % No
nur 1 1.087 % No
Die 1 1.087 % No
buchhaltungfilmicde 1 1.087 % No
Vervielfältigung 1 1.087 % No
Werken 1 1.087 % No
mit 1 1.087 % No

Two Word Keywords

Keyword Occurrence Density Possible Spam
Für mehr 2 2.174 % No
dann ist 2 2.174 % No
Nur dann 2 2.174 % No
hier klicken 2 2.174 % No
ist es 2 2.174 % No
die Bilder 1 1.087 % No
Wenn die 1 1.087 % No
Bilder zur 1 1.087 % No
Erinnerung werden 1 1.087 % No
zur Erinnerung 1 1.087 % No
gestattet Wenn 1 1.087 % No
schriftlicher Erlaubnis 1 1.087 % No
von Werken 1 1.087 % No
Vervielfältigung von 1 1.087 % No
Die Vervielfältigung 1 1.087 % No
Werken ist 1 1.087 % No
ist nur 1 1.087 % No
werden Nur 1 1.087 % No
mit schriftlicher 1 1.087 % No
nur mit 1 1.087 % No

Three Word Keywords

Keyword Occurrence Density Possible Spam
dann ist es 2 2.174 % No
Nur dann ist 2 2.174 % No
zur Erinnerung werden 1 1.087 % No
Bilder zur Erinnerung 1 1.087 % No
die Bilder zur 1 1.087 % No
Erinnerung werden Nur 1 1.087 % No
es Facebook facebookcomfilmicDE 1 1.087 % No
werden Nur dann 1 1.087 % No
Wenn die Bilder 1 1.087 % No
ist es Facebook 1 1.087 % No
gestattet Wenn die 1 1.087 % No
Werken ist nur 1 1.087 % No
von Werken ist 1 1.087 % No
Vervielfältigung von Werken 1 1.087 % No
Die Vervielfältigung von 1 1.087 % No
ist nur mit 1 1.087 % No
nur mit schriftlicher 1 1.087 % No
Erlaubnis gestattet Wenn 1 1.087 % No
schriftlicher Erlaubnis gestattet 1 1.087 % No
mit schriftlicher Erlaubnis 1 1.087 % No

Four Word Keywords

Keyword Occurrence Density Possible Spam
Nur dann ist es 2 2.174 % No
zur Erinnerung werden Nur 1 1.087 % No
Bilder zur Erinnerung werden 1 1.087 % No
die Bilder zur Erinnerung 1 1.087 % No
Erinnerung werden Nur dann 1 1.087 % No
werden Nur dann ist 1 1.087 % No
ist es Facebook facebookcomfilmicDE 1 1.087 % No
dann ist es Facebook 1 1.087 % No
Wenn die Bilder zur 1 1.087 % No
es Facebook facebookcomfilmicDE Fotoproduktion 1 1.087 % No
gestattet Wenn die Bilder 1 1.087 % No
Werken ist nur mit 1 1.087 % No
von Werken ist nur 1 1.087 % No
Vervielfältigung von Werken ist 1 1.087 % No
Die Vervielfältigung von Werken 1 1.087 % No
ist nur mit schriftlicher 1 1.087 % No
nur mit schriftlicher Erlaubnis 1 1.087 % No
Erlaubnis gestattet Wenn die 1 1.087 % No
schriftlicher Erlaubnis gestattet Wenn 1 1.087 % No
mit schriftlicher Erlaubnis gestattet 1 1.087 % No

Total Words

Total Words : 92

Knowledge Base
SEO keywords are the key words and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines speaks the same language as its potential visitor base with keywords for SEO that help connect searchers to your site. Keywords are one of the main elements of SEO basics.

HTML Headings

H1(0)

H2(0)

H3(0)

H4(0)

H5(0)

H6(0)

Knowledge Base
The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they’re interconnected.

The most important heading on the page should be the H1.
There is usually only one H1 on any page.
Sub-headings should be H2’s, sub-sub-headings should be H3’s, etc.
Each heading should contain valuable keywords, if not, it’s a wasted heading.
In longer pieces of content, a heading is what helps a reader skip to the parts that they find interesting.

Internal Vs. External Links

Total Internal Links? 0
Total External Links? 0

Internal Links

External Links

NoIndex , NoFollow, DoDollow Links

Total NoIndex Links 0
Total NoFollow Links 0
Total DoFollow Links 0
NoIndex Enabled by Meta Robot? No
NoFollow Enabled by Meta Robot? No

NoIndex Links

NoFollow Links



Knowledge Base

NoIndex : The noindex directive is an often used value in a meta tag that can be added to the HTML source code of a webpage to suggest to search engines (most notably Google) to not include that particular page in its list of search results.

By default, a webpage is set to “index.” You should add a <meta name="robots" content="noindex" /> directive to a webpage in the <head> section of the HTML if you do not want search engines to crawl a given page and include it in the SERPs (Search Engine Results Pages).

DoFollow & NoFollow : The nofollow directive is an often used value in a meta tag that can be added to the HTML source code of a webpage to suggest to search engines not to pass link equity through any links on a given webpage.

By default, links are set to “follow.” You would set a link to “nofollow” in this way: <a href="http://www.example.com/" rel="nofollow">Anchor Text</a> if you want to suggest to Google that the hyperlink should not pass any link equity/SEO value to the link target.

Learn more

SEO Friendly Links

Links of your site are SEO friendly.

Knowledge Base
A URL is human-readable text that was designed to replace the numbers (IP addresses) that computers use to communicate with servers. They also identify the file structure on the given website.

URLs should:
1) Use hyphens to separate words when necessary for readability. They should not use underscores, spaces, or any other characters to separate words. Overuse of hyphens in URLs can be seen as spammy, so it’s best to use caution and limit hyphen use in URLs when possible.
2) Never be longer than 2,048 characters; otherwise Internet Explorer will not be able to load the page.
3) Avoid the use of parameters, if possible. If parameters need to be used, they should be limited to two or less.
Learn more

Favicon

Your website does not have a favicon.

Learn more

Image 'alt' Test

Your site does not have any image without alt text.
Knowledge Base
Images can be used to bring in organic traffic via search engine image results. But in order for this to happen, they need to be optimized accordingly. The required alt attribute specifies an alternate text for an image. For any image on your site, the alt tag should describe what’s on it.
Learn more

DOC Type

DOC Type : <!DOCTYPE html>


Page have doc type.

Knowledge Base
The doctype document is not having any influence on your SEO job. However, make sure to add the tag on all pages. Without the doctype declaration you won’t be able to check the validity of your documents.

Deprecated HTML Tag

Your site does not have any depreciated HTML tag.
Knowledge Base
Older HTML tags and attributes that have been superseded by other more functional or flexible alternatives (whether as HTML or as CSS ) are declared as deprecated in HTML4 by the W3C - the consortium that sets the HTML standards. Browsers should continue to support deprecated tags and attributes, but eventually these tags are likely to become obsolete and so future support cannot be guaranteed.

HTML Page Size

HTML Page Size : 4 KB


HTML page size is <= 100KB

Knowledge Base
Huge pages (over 100 K – which is the standard established long ago) can account for a lot of user challenges and decrease the bot’s crawl rate and depth: note that the bot works on a budget – if it spends too much time crawling your huge images or PDFs, there will be no time left to visit your other pages.

How to reduce your page size:
1) Move your CSS and JS code to external files.
2) Use SOC (Source Ordered Content) to ensure that text content is the first to load: i.e. text content is on top of the source code (this will ensure that both bots and people have something to read waiting for the all the page elements to load).
3) Reduce or compress your images and media files
Learn more

GZIP Compression

GZIP compression is disabled.

Knowledge Base
GZIP is a generic compressor that can be applied to any stream of bytes: under the hood it remembers some of the previously seen content and attempts to find and replace duplicate data fragments in an efficient way - for the curious, great low-level explanation of GZIP. However, in practice, GZIP performs best on text-based content, often achieving compression rates of as high as 70-90% for larger files, whereas running GZIP on assets that are already compressed via alternative algorithms (e.g. most image formats) yields little to no improvement. It is recommended that your GZIP compressed page size should be <=33 KB

IP & DNS Report

IPv4 89.31.143.101
IPv6 Not Compatiable
DNS Report
SLHostClassTTLTypePRITargetIP
1filmic.deIN3599A89.31.143.101
2filmic.deIN86399NSns.udag.net
3filmic.deIN86399NSns.udag.org
4filmic.deIN86399NSns.udag.de
5filmic.deIN3600MX10smx01.udag.de
6filmic.deIN3600MX10smx00.udag.de

IP Canonicalization Test

Site failed IP canonicalization test.

Knowledge Base
When a search engine spider indexes a website, it gathers as much information about the website as possible. This may also include the IP address. Why is that a problem? For starters, if you have multiple domain names under one IP address, the search engine could possibly label one the websites as duplicate content. This may not always happen, but it is important to remember that search engines are primarily composed of robots and may overlook simple mistakes that can easily be detected by an average human.
Learn more

URL Canonicalization Test

Site failed URL canonicalization test.

Knowledge Base
Rel=canonical is a way to specify the preferred version of resources with duplicate content. It will not prevent your duplicates from being crawled and it will not prevent search engines from indexing your content. Instead it serves as a suggestion to search engines on which content it should prefer in the search results in case there are two or more documents that are identical or very similar.
Learn more

Plain Text Email Test

Site failed plain text email test. 3 plain text email found.

Plain Text Email List

  • hello@filmic.de
  • anfrage@filmic.de
  • buchhaltung@filmic.de


Knowledge Base
Any e-mail address posted in public is likely to be automatically collected by computer software used by bulk emailers (a process known as e-mail address harvesting). A spam harvester can read through the pages in your site and extract plaintext email addresses which are then added to bulk marketing databases (resulting in more inbox spam). There are several methods for email obfuscation.
Learn more

cURL Response

urlhttp://filmic.de/content typetext/html
http code200header size254
request size121filetime-1
ssl verify result0redirect count0
total time0.060756namelookup time0.029479
connect time0.037239pretransfer time0.037282
size upload0size download4328
speed download71235speed upload0
download content length4328upload content length0
starttransfer time0.060692redirect time0
redirect urlprimary ip89.31.143.101
certinfoprimary port80
local ip89.110.144.73local port42344

Mobile Friendly Check


Mobile Friendly : No

Score : 69

Localized Rule Name Rule Impact
Mobile viewport not set 10
Text too small to read 28.82787845214
Uses incompatible plugins 0
Content wider than screen 0
Links too close together 6.3905325443787
CMS:
Locale: en_US
Roboted Resources: 0
Transient Fetch Failure Resources: 0

Google Page Speed Insight (Mobile)

Page Speed

Usability Score

Page Statistics


numberResources11numberHosts1
totalRequestBytes801numberStaticResources9
htmlResponseBytes4565overTheWireResponeBytes676999
imageResponseBytes602588javascriptResponseBytes69846
numberJsResources2


Avoid App Install Interstitials That Hide Content

Your page does not appear to have any app install interstitials that hide a significant amount of content. Learn more about the importance of avoiding the use of app install interstitials.

Avoid Plugins

Your page does not appear to use plugins, which would prevent content from being usable on many platforms. Learn more about the importance of avoiding plugins.

Configure Viewport

Your page does not have a viewport specified. This causes mobile devices to render your page as it would appear on a desktop browser, scaling it down to fit on a mobile screen. Configure a viewport to allow your page to render properly on all devices.
Configure a viewport for this page.

Size Content to Viewport

The contents of your page fit within the viewport. Learn more about sizing content to the viewport.

Size Tap Targets Appropriately

Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. Consider making these tap targets larger to provide a better user experience.The following tap targets are close to other nearby tap targets and may need additional spacing around them.

  • The tap target <div id="hype-obj-5NW2BC6T6VTNJACIJ2QD" class="HYPE_element">FILM</div> is close to 1 other tap targets
  • The tap target <div id="hype-obj-C4ET78JAIQPL9VY2VNJN" class="HYPE_element">FOTO</div> is close to 1 other tap targets
  • The tap target <div id="hype-obj-04M3BCATVUKERH2OZ7OB" class="HYPE_element">Fotoproduktion</div> is close to 2 other tap targets
  • The tap target <div id="hype-obj-54RUQRN7D5UHQ9GMINAB" class="HYPE_element">Filmproduktion</div> is close to 1 other tap targets
  • The tap target <div id="hype-obj-DUQ3RLT8QIFUTV29ZDE2" class="HYPE_element">Karriere</div> is close to 2 other tap targets
  • The tap target <div id="hype-obj-LU53G91D078YLWFX8YX9" class="HYPE_element">Impressum</div> is close to 1 other tap targets

Use Legible Font Sizes

The following text on your page renders in a way that may be difficult for some of your visitors to read. Use legible font sizes to provide a better user experience.

The following text fragments have a small font size. Increase the font size to make them more legible.

  • FILM renders only 6 pixels tall (14 CSS pixels)
  • FOTO renders only 6 pixels tall (14 CSS pixels)
  • Fotoproduktion renders only 5 pixels tall (13 CSS pixels)
  • Filmproduktion renders only 5 pixels tall (13 CSS pixels)
  • Karriere renders only 5 pixels tall (13 CSS pixels)
  • Impressum renders only 5 pixels tall (13 CSS pixels)
  • +49 171 12 91 811 renders only 1 pixels tall (5 CSS pixels)
  • facebook.com/filmicDE renders only 1 pixels tall (5 CSS pixels)
  • instagram.com/filmic.de renders only 1 pixels tall (5 CSS pixels)
  • Buchhaltung: b…tung@filmic.de renders only 2 pixels tall (5 CSS pixels)
  • Die Vervielfäl…nis gestattet. renders only 3 pixels tall (9 CSS pixels)
  • © All rights reserved 2017 renders only 3 pixels tall (9 CSS pixels)
  • für die Produk…eos und Fotos. renders only 1 pixels tall (6 CSS pixels)
  • aus dem Landkreis Starnberg renders only 6 pixels tall (16 CSS pixels)
  • Für mehr Fotos hier klicken renders only 6 pixels tall (14 CSS pixels)
  • Wenn die Bilde…nerung werden. renders only 4 pixels tall (6 CSS pixels)
  • Für mehr Videos hier klicken renders only 6 pixels tall (16 CSS pixels)

Landing Page Redirects

Your page has no redirects. Learn more about avoiding landing page redirects

GZIP Compression

Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
Enable compression for the following resources to reduce their transfer size by 43.5KiB ( 60% reduction ).

  • http://filmic.de/index.hyperesources/HYPE-552.thin.min.js could save 31.3KiB ( 57%reduction )
  • http://filmic.de/index.hyperesources/index_hype_generated_script.js?36718 could save 9.5KiB ( 72%reduction )
  • http://filmic.de/ could save 2.7KiB ( 63%reduction )

Leverage Browser Caching

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:

  • http://filmic.de/index.hyperesources/Dreieck_2x.png
  • http://filmic.de/index.hyperesources/FILMIC-Sussmann-160816-1.jpg
  • http://filmic.de/index.hyperesources/FILMIC01.jpg
  • http://filmic.de/index.hyperesources/FILMIC_Award_2x.jpg
  • http://filmic.de/index.hyperesources/FILMIC_Cut_2x.jpg
  • http://filmic.de/index.hyperesources/FILMIC_Filmproduktion_2x.jpg
  • http://filmic.de/index.hyperesources/HEARTHOUSE-FILMIC-2048-27_2x.jpg
  • http://filmic.de/index.hyperesources/HYPE-552.thin.min.js
  • http://filmic.de/index.hyperesources/filmic%20logo%202_2x.png

Server Response Time

Your server responded quickly. Learn more about server response time optimization.

Minify CSS

Your CSS is minified. Learn more about minifying CSS.

Minify HTML

Your HTML is minified. Learn more about minifying HTML.

Minify JavaScript

Your JavaScript content is minified. Learn more about minifying HTML.

Render-blocking JavaScript and CSS

Your page has (1) blocking script resources and (0) blocking CSS resources. This causes a delay in rendering your page. None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Render-blocking JavaScript

  • http://filmic.de/index.hyperesources/index_hype_generated_script.js?36718

Render-blocking CSS

Optimize Images

Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their transfer size by 211.2KiB ( 37% reduction ).

  • http://filmic.de/index.hyperesources/FILMIC-Sussmann-160816-1.jpg could save 130.6KiB ( 51%reduction )
  • http://filmic.de/index.hyperesources/HEARTHOUSE-FILMIC-2048-27_2x.jpg could save 40.4KiB ( 23%reduction )
  • http://filmic.de/index.hyperesources/FILMIC01.jpg could save 27.9KiB ( 30%reduction )
  • http://filmic.de/index.hyperesources/FILMIC_Award_2x.jpg could save 4.8KiB ( 21%reduction )
  • http://filmic.de/index.hyperesources/FILMIC_Cut_2x.jpg could save 3.6KiB ( 23%reduction )
  • http://filmic.de/index.hyperesources/FILMIC_Filmproduktion_2x.jpg could save 3.2KiB ( 20%reduction )
  • http://filmic.de/index.hyperesources/filmic%20logo%202_2x.png could save 646B ( 22%reduction )

Prioritize Visible Content

Visible content is not properly prioritized. Learn more about prioritizing visible content.

Google Page Speed Insight (Desktop)


Page Statistics


numberResources11numberHosts1
totalRequestBytes783numberStaticResources9
htmlResponseBytes4565overTheWireResponeBytes538502
imageResponseBytes464091javascriptResponseBytes69846
numberJsResources2


Page Speed

Landing Page Redirects

Your page has no redirects. Learn more about avoiding landing page redirects

GZIP Compression

Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
Enable compression for the following resources to reduce their transfer size by 43.5KiB ( 60% reduction ).

  • http://filmic.de/index.hyperesources/HYPE-552.thin.min.js could save 31.3KiB ( 57%reduction )
  • http://filmic.de/index.hyperesources/index_hype_generated_script.js?36718 could save 9.5KiB ( 72%reduction )
  • http://filmic.de/ could save 2.7KiB ( 63%reduction )

Leverage Browser Caching

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:

  • http://filmic.de/index.hyperesources/Dreieck.png
  • http://filmic.de/index.hyperesources/FILMIC-Sussmann-160816-1.jpg
  • http://filmic.de/index.hyperesources/FILMIC01.jpg
  • http://filmic.de/index.hyperesources/FILMIC_Award.jpg
  • http://filmic.de/index.hyperesources/FILMIC_Cut.jpg
  • http://filmic.de/index.hyperesources/FILMIC_Filmproduktion.jpg
  • http://filmic.de/index.hyperesources/HEARTHOUSE-FILMIC-2048-27.jpg
  • http://filmic.de/index.hyperesources/HYPE-552.thin.min.js
  • http://filmic.de/index.hyperesources/filmic%20logo%202.png

Server Response Time

Your server responded quickly. Learn more about server response time optimization.

Minify CSS

Your CSS is minified. Learn more about minifying CSS.

Minify HTML

Your HTML is minified. Learn more about minifying HTML.

Minify JavaScript

Your JavaScript content is minified. Learn more about minifying HTML.

Render-blocking JavaScript and CSS

Your page has (1) blocking script resources and (0) blocking CSS resources. This causes a delay in rendering your page. None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Render-blocking JavaScript

  • http://filmic.de/index.hyperesources/index_hype_generated_script.js?36718

Render-blocking CSS

Optimize Images

Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their transfer size by 206.5KiB ( 46% reduction ).

  • http://filmic.de/index.hyperesources/FILMIC-Sussmann-160816-1.jpg could save 130.6KiB ( 51%reduction )
  • http://filmic.de/index.hyperesources/HEARTHOUSE-FILMIC-2048-27.jpg could save 35.1KiB ( 49%reduction )
  • http://filmic.de/index.hyperesources/FILMIC01.jpg could save 27.9KiB ( 30%reduction )
  • http://filmic.de/index.hyperesources/FILMIC_Award.jpg could save 5KiB ( 43%reduction )
  • http://filmic.de/index.hyperesources/FILMIC_Filmproduktion.jpg could save 4KiB ( 44%reduction )
  • http://filmic.de/index.hyperesources/FILMIC_Cut.jpg could save 3.8KiB ( 45%reduction )

Prioritize Visible Content

Visible content is not properly prioritized. Learn more about prioritizing visible content.

Page Title

Page Title : Schuhe & Mode online kaufen | ZALANDO Online Shop


Your page title does not exceed 60 characters. It's fine.

Knowledge Base
A title tag is an HTML element that specifies the title of a web page. Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result, and are important for usability, SEO, and social sharing. The title tag of a web page is meant to be an accurate and concise description of the content of a page. Search engines typically display the first 50-60 characters of a title tag. If you keep your titles under 60 characters, our research suggests that you can expect about 90% of your titles to display properly. There is no exact character limit, because characters can vary in width and most display titles max out at 600 pixels.
Learn more

Meta Description

Meta Description : Schuhe und Mode von über 1500 Top-Marken VERSANDKOSTENFREI bestellen - Riesen Auswahl an Schuhen, Mode, Taschen und Sports bei ► ZALANDO


Your meta description does not exceed 150 characters. It's fine.

Knowledge Base
Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page. While not important to search engine rankings, they are extremely important in gaining user click-through from SERPs. These short paragraphs are a webmaster’s opportunity to advertise content to searchers and to let them know exactly whether the given page contains the information they're looking for. The meta description should employ the keywords intelligently, but also create a compelling description that a searcher will want to click. Direct relevance to the page and uniqueness between each page’s meta description is key. The description should optimally be between 150-160 characters.

Single Keywords

Keyword Occurrence Density Possible Spam
und 35 3.28 % No
Zalando 21 1.968 % No
der 14 1.312 % No
zu 13 1.218 % No
wir 10 0.937 % No
ein 10 0.937 % No
mit 10 0.937 % No
auf 8 0.75 % No
App 8 0.75 % No
du 8 0.75 % No
die 8 0.75 % No
einen 8 0.75 % No
den 8 0.75 % No
auch 7 0.656 % No
es 7 0.656 % No
um 7 0.656 % No
zum 6 0.562 % No
Frühling 5 0.469 % No
ab 5 0.469 % No
eine 5 0.469 % No

Two Word Keywords

Keyword Occurrence Density Possible Spam
Zalando App 4 0.375 % No
Artikel auf 3 0.281 % No
Zalando Online 3 0.281 % No
auf deinem 3 0.281 % No
App öffnen 3 0.281 % No
deinem Wunschzettel 3 0.281 % No
bei Zalando 3 0.281 % No
der Frühling 3 0.281 % No
Damen Herren 3 0.281 % No
Jeans und 3 0.281 % No
Online Shop 3 0.281 % No
den Look 3 0.281 % No
die Kälte 2 0.187 % No
zu speichern 2 0.187 % No
Wunschzettel zu 2 0.187 % No
runden den 2 0.187 % No
findest du 2 0.187 % No
Kälte ab 2 0.187 % No
Nike Air 2 0.187 % No
auch der 2 0.187 % No

Three Word Keywords

Keyword Occurrence Density Possible Spam
auf deinem Wunschzettel 3 0.281 % No
Artikel auf deinem 3 0.281 % No
Zalando Online Shop 3 0.281 % No
App Zalando App 2 0.187 % No
um Artikel auf 2 0.187 % No
Zalando App Zalando 2 0.187 % No
deinem Wunschzettel zu 2 0.187 % No
die Kälte ab 2 0.187 % No
Damen Herren Kinder 2 0.187 % No
an um Artikel 2 0.187 % No
dich an um 2 0.187 % No
Gratis einfach sicher 2 0.187 % No
App Gratis einfach 2 0.187 % No
runden den Look 2 0.187 % No
durch den Frühling 2 0.187 % No
Melde dich an 2 0.187 % No
Nike Air Max 2 0.187 % No
Zalando App Gratis 2 0.187 % No
Wunschzettel zu speichern 2 0.187 % No
Y Z Für 1 0.094 % No

Four Word Keywords

Keyword Occurrence Density Possible Spam
Artikel auf deinem Wunschzettel 3 0.281 % No
Zalando App Zalando App 2 0.187 % No
App Zalando App Gratis 2 0.187 % No
Zalando App Gratis einfach 2 0.187 % No
Melde dich an um 2 0.187 % No
dich an um Artikel 2 0.187 % No
an um Artikel auf 2 0.187 % No
App Gratis einfach sicher 2 0.187 % No
um Artikel auf deinem 2 0.187 % No
deinem Wunschzettel zu speichern 2 0.187 % No
auf deinem Wunschzettel zu 2 0.187 % No
mehr Stilberatung kannst du 1 0.094 % No
Stilberatung kannst du gern 1 0.094 % No
du gern auch Zalon 1 0.094 % No
gern auch Zalon besuchen 1 0.094 % No
noch mehr Stilberatung kannst 1 0.094 % No
kannst du gern auch 1 0.094 % No
Z Für noch mehr 1 0.094 % No
auch Zalon besuchen mehrweniger 1 0.094 % No
X Y Z Für 1 0.094 % No

Total Words

Total Words : 1067

Knowledge Base
SEO keywords are the key words and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines speaks the same language as its potential visitor base with keywords for SEO that help connect searchers to your site. Keywords are one of the main elements of SEO basics.

HTML Headings

H1(1)

  • Mit dem Zalando Online Shop durch den Frühling

H2(2)

  • Das Zalando Modelexikon von A bis Z
  • Social Media aktivieren

H3(4)

  • Zalando
  • Halbzeit – jetzt wird’s stylish
  • Bereit für ein frühlingshaftes Wochenende?
  • Passwort vergessen?

H4(1)

  • Anmelden

H5(8)

  • Stilberatung für dich
  • Zalando Newsletter
  • Zahlungsmethoden
  • Wir verschicken mit
  • Zalando International
  • Zalando
  • Geprüfte Leistung
  • Zalando Apps

H6(0)

Knowledge Base
The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they’re interconnected.

The most important heading on the page should be the H1.
There is usually only one H1 on any page.
Sub-headings should be H2’s, sub-sub-headings should be H3’s, etc.
Each heading should contain valuable keywords, if not, it’s a wasted heading.
In longer pieces of content, a heading is what helps a reader skip to the parts that they find interesting.

Internal Vs. External Links

Total Internal Links? 137
Total External Links? 32

Internal Links

  • /faq/cookies/
  • /faq/
  • /benutzerkonto/
  • /benutzerkonto/
  • /benutzerkonto/
  • /benutzerkonto/
  • /benutzerkonto/bestellungen/
  • /benutzerkonto/retouren/
  • /faq/
  • /wunschzettel/
  • /warenkorb/
  • /
  • /
  • /damen-home/
  • /herren-home/
  • /kinder-home/
  • /editorial-damen/
  • /bekleidung/
  • /schuhe/
  • /sports-sortiment/
  • /accessoires/
  • /premium-sortiment/
  • /marken/
  • /outlet/
  • /damen-home/
  • /herren-home/
  • /kinder-home/
  • https://www.zalando.de/latzhosen/
  • https://www.zalando.de/rollkragenpullover/
  • https://www.zalando.de/longblazer/
  • https://www.zalando.de/wickelrock/
  • https://www.zalando.de/trenchcoat/
  • https://www.zalando.de/overknee-stiefel/
  • https://www.zalando.de/cut-out-boots/
  • https://www.zalando.de/rollkragenkleid/
  • https://www.zalando.de/jeansjacke/
  • https://www.zalando.de/spitzenbody/
  • https://www.zalando.de/babouche/
  • https://www.zalando.de/glossar/a/
  • https://www.zalando.de/glossar/b/
  • https://www.zalando.de/glossar/c/
  • https://www.zalando.de/glossar/d/
  • https://www.zalando.de/glossar/e/
  • https://www.zalando.de/glossar/f/
  • https://www.zalando.de/glossar/g/
  • https://www.zalando.de/glossar/h/
  • https://www.zalando.de/glossar/i/
  • https://www.zalando.de/glossar/j/
  • https://www.zalando.de/glossar/k/
  • https://www.zalando.de/glossar/l/
  • https://www.zalando.de/glossar/m/
  • https://www.zalando.de/glossar/n/
  • https://www.zalando.de/glossar/o/
  • https://www.zalando.de/glossar/p/
  • https://www.zalando.de/glossar/q/
  • https://www.zalando.de/glossar/r/
  • https://www.zalando.de/glossar/s/
  • https://www.zalando.de/glossar/t/
  • https://www.zalando.de/glossar/u/
  • https://www.zalando.de/glossar/v/
  • https://www.zalando.de/glossar/w/
  • https://www.zalando.de/glossar/x/
  • https://www.zalando.de/glossar/y/
  • https://www.zalando.de/glossar/z/
  • /geschenk-gutscheine/
  • /zalando-newsletter/
  • https://www.zalando.de/faq?articleID=65776788
  • https://www.zalando.de/faq?articleID=65776796
  • https://www.zalando.de/faq?articleID=65776801
  • https://www.zalando.de/jobs/
  • https://www.zalando.de/partner-programm/
  • https://www.zalando.de/zalando-impressum/
  • https://www.zalando.de/zalando-datenschutz/
  • https://www.zalando.de/zalando-agb/
  • https://www.zalando.de/faq?path=/Kontaktiere-uns/76265359/Kontakt.htm
  • https://www.zalando.de/faq/
  • https://www.zalando.de/glossar/
  • https://www.zalando.de/faq/?articleID=75373368
  • https://www.zalando.de/partner/
  • https://www.zalando.de/gutscheine/
  • https://www.zalando.de/geschenk-gutscheine-unternehmen/
  • https://www.zalando.de/marketing/
  • https://www.zalando.de/adidas/
  • https://www.zalando.de/birkenstock/
  • https://www.zalando.de/converse/
  • https://www.zalando.de/daniel-hechter/
  • https://www.zalando.de/ecco/
  • https://www.zalando.de/esprit/
  • https://www.zalando.de/geox/
  • https://www.zalando.de/hilfiger-denim/
  • https://www.zalando.de/joop/
  • https://www.zalando.de/lacoste/
  • https://www.zalando.de/marc-o-polo/
  • https://www.zalando.de/new-balance/
  • https://www.zalando.de/nike/
  • https://www.zalando.de/puma/
  • https://www.zalando.de/ralph-lauren/
  • https://www.zalando.de/rieker/
  • https://www.zalando.de/river-island/
  • https://www.zalando.de/ivy-park-shop-damen/
  • https://www.zalando.de/s-oliver/
  • https://www.zalando.de/skechers/
  • https://www.zalando.de/kate-spade/
  • https://www.zalando.de/tiger-of-sweden/
  • https://www.zalando.de/tommy-hilfiger/
  • https://www.zalando.de/vagabond/
  • https://www.zalando.de/taschen/
  • https://www.zalando.de/cocktailkleider/
  • https://www.zalando.de/das-kleine-schwarze/
  • https://www.zalando.de/abiballkleider/
  • https://www.zalando.de/schmuck/
  • https://www.zalando.de/trachtenmode/
  • https://www.zalando.de/ringe/
  • https://www.zalando.de/sneaker/
  • https://www.zalando.de/laufschuhe/
  • https://www.zalando.de/adidas-superstar/
  • https://www.zalando.de/nike-air-max/
  • https://www.zalando.de/nike-air-max-thea/
  • https://www.zalando.de/abendkleider/
  • https://www.zalando.de/nike-roshe-run/
  • https://www.zalando.de/umstandsmode/
  • https://www.zalando.de/grosse-groessen-shop/
  • https://www.zalando.de/kindermode/
  • https://www.zalando.de/bikini-shop/
  • https://www.zalando.de/kleider-online/
  • https://www.zalando.de/bekleidung/
  • https://www.zalando.de/dirndl-shop/
  • https://www.zalando.de/dessous/
  • https://www.zalando.de/brautkleider/
  • https://www.zalando.de/geschenkideen/
  • https://www.zalando.de/herrenausstatter/
  • https://www.zalando.de/marken/outofstock/
  • //www.youtube.com/user/ZalandoTV#p/u
  • //mediasolutions.zalando.com/
  • https://www.zalando.de/faq/?state=hilfe-sicherheit-facebook
  • /doubleclick
  • /doregister/

External Links

  • https://www.zalon.de/
  • https://www.zalon.de/?utm_source=Zalando&utm_medium=Onsite&utm_content=Footer&utm_campaign=DEFA%20Onsite%20Teaser%20Footer%2004%2F15
  • https://www.zalando.nl
  • https://www.zalando.fr
  • https://www.zalando.it
  • https://www.zalando.co.uk
  • https://www.zalando.at
  • https://www.zalando.ch
  • https://www.zalando.pl
  • https://www.zalando.be
  • https://www.zalando.se
  • https://www.zalando.fi
  • https://www.zalando.dk
  • https://www.zalando.es
  • https://www.zalando.no
  • https://fr.zalando.ch
  • https://fr.zalando.be
  • https://corporate.zalando.de/
  • https://blog.zalando.de/
  • https://corporate.zalando.de/de/presse/
  • https://www.trustedshops.de/shop/certificate.php?shop_id=X1C77CF6EE730D2E88A284D7203D1B20F
  • https://fr.zalando.ch/
  • https://www.facebook.com/zalando
  • https://twitter.com/zalando
  • https://plus.google.com/106752206135293282445
  • https://pinterest.com/zalandode/
  • https://modenews.zalando.de/
  • https://tech.zalando.com/
  • https://blog.zalando.de/
  • https://www.instagram.com/zalando/
  • https://app.adjust.com/nzlgpc_ccac35_x3ia0c?campaign=DE_DE_OSM_Footer_combined&adgroup=wmc%3DOSM49_RH_DE_MA.Onsite.UA_161110..%26opc%3D2211&creative=tsite_Gender-HP_Unisex_old_2&deeplink=zalando%3A%2F%2FROOT%2Fhome&fallback=https%3A%2F%2Fwww.zalando.de%2Fzalando-apps&redirect_windows=https%3A%2F%2Fwww.microsoft.com%2Fde-de%2Fstore%2Fp%2Fzalando-shopping%2F9wzdncrdfsv7
  • https://app.adjust.com/3pw6cq_khn5f2_27tcs0?deep_link=zalando%3A%2F%2FROOT%2Fhome&fallback=https%3A%2F%2Fwww.zalando.de%2Fzalando-apps

NoIndex , NoFollow, DoDollow Links

Total NoIndex Links 0
Total NoFollow Links 0
Total DoFollow Links 169
NoIndex Enabled by Meta Robot? No
NoFollow Enabled by Meta Robot? No

NoIndex Links

NoFollow Links



Knowledge Base

NoIndex : The noindex directive is an often used value in a meta tag that can be added to the HTML source code of a webpage to suggest to search engines (most notably Google) to not include that particular page in its list of search results.

By default, a webpage is set to “index.” You should add a <meta name="robots" content="noindex" /> directive to a webpage in the <head> section of the HTML if you do not want search engines to crawl a given page and include it in the SERPs (Search Engine Results Pages).

DoFollow & NoFollow : The nofollow directive is an often used value in a meta tag that can be added to the HTML source code of a webpage to suggest to search engines not to pass link equity through any links on a given webpage.

By default, links are set to “follow.” You would set a link to “nofollow” in this way: <a href="http://www.example.com/" rel="nofollow">Anchor Text</a> if you want to suggest to Google that the hyperlink should not pass any link equity/SEO value to the link target.

Learn more

SEO Friendly Links

Links of your site are SEO friendly.

Knowledge Base
A URL is human-readable text that was designed to replace the numbers (IP addresses) that computers use to communicate with servers. They also identify the file structure on the given website.

URLs should:
1) Use hyphens to separate words when necessary for readability. They should not use underscores, spaces, or any other characters to separate words. Overuse of hyphens in URLs can be seen as spammy, so it’s best to use caution and limit hyphen use in URLs when possible.
2) Never be longer than 2,048 characters; otherwise Internet Explorer will not be able to load the page.
3) Avoid the use of parameters, if possible. If parameters need to be used, they should be limited to two or less.
Learn more

Favicon

Your website does not have a favicon.

Learn more

Image 'alt' Test

Your website has 4 images without alt text.

Images Without alt

  • https://onsite.ztat.net/Zalon/Zalon_footer_0816.jpg
  • https://a1276.ztat.net/lpo/zalando/1_cro/2016/07/SCC-988/160520_mail_Icon_footer.svg
  • https://a1276.ztat.net/lpo/zalando/pro/footer/DE/rechnung.png
  • https://onsite.ztat.net/SCC-1318_OS_Icons_update/app_store_badges.png

Knowledge Base
Images can be used to bring in organic traffic via search engine image results. But in order for this to happen, they need to be optimized accordingly. The required alt attribute specifies an alternate text for an image. For any image on your site, the alt tag should describe what’s on it.
Learn more

DOC Type

DOC Type : <!DOCTYPE html>


Page have doc type.

Knowledge Base
The doctype document is not having any influence on your SEO job. However, make sure to add the tag on all pages. Without the doctype declaration you won’t be able to check the validity of your documents.

Deprecated HTML Tag

Your site does not have any depreciated HTML tag.
Knowledge Base
Older HTML tags and attributes that have been superseded by other more functional or flexible alternatives (whether as HTML or as CSS ) are declared as deprecated in HTML4 by the W3C - the consortium that sets the HTML standards. Browsers should continue to support deprecated tags and attributes, but eventually these tags are likely to become obsolete and so future support cannot be guaranteed.

HTML Page Size

HTML Page Size : 99 KB


HTML page size is <= 100KB

Knowledge Base
Huge pages (over 100 K – which is the standard established long ago) can account for a lot of user challenges and decrease the bot’s crawl rate and depth: note that the bot works on a budget – if it spends too much time crawling your huge images or PDFs, there will be no time left to visit your other pages.

How to reduce your page size:
1) Move your CSS and JS code to external files.
2) Use SOC (Source Ordered Content) to ensure that text content is the first to load: i.e. text content is on top of the source code (this will ensure that both bots and people have something to read waiting for the all the page elements to load).
3) Reduce or compress your images and media files
Learn more

GZIP Compression

GZIP Compressed Size : 25 KB


GZIP compression is enabled.

Knowledge Base
GZIP is a generic compressor that can be applied to any stream of bytes: under the hood it remembers some of the previously seen content and attempts to find and replace duplicate data fragments in an efficient way - for the curious, great low-level explanation of GZIP. However, in practice, GZIP performs best on text-based content, often achieving compression rates of as high as 70-90% for larger files, whereas running GZIP on assets that are already compressed via alternative algorithms (e.g. most image formats) yields little to no improvement. It is recommended that your GZIP compressed page size should be <=33 KB

IP & DNS Report

IPv4 130.211.9.113
IPv6 Not Compatiable
DNS Report
SLHostClassTTLTypePRITargetIP
1zalando.deIN59A130.211.9.113
2zalando.deIN3600NSa12-64.akam.net
3zalando.deIN3600NSa3-67.akam.net
4zalando.deIN3600NSa2-66.akam.net
5zalando.deIN3600NSns2.dns.interoute.net
6zalando.deIN3600NSns3.dns.interoute.net
7zalando.deIN3600NSa10-67.akam.net
8zalando.deIN3600NSa13-65.akam.net
9zalando.deIN3600NSns1.dns.interoute.net
10zalando.deIN3600NSa1-138.akam.net
11zalando.deIN3600MX5ALT2.ASPMX.L.GOOGLE.COM
12zalando.deIN3600MX10ALT4.ASPMX.L.GOOGLE.COM
13zalando.deIN3600MX10ALT3.ASPMX.L.GOOGLE.COM
14zalando.deIN3600MX1ASPMX.L.GOOGLE.COM
15zalando.deIN3600MX5ALT1.ASPMX.L.GOOGLE.COM

IP Canonicalization Test

Site failed IP canonicalization test.

Knowledge Base
When a search engine spider indexes a website, it gathers as much information about the website as possible. This may also include the IP address. Why is that a problem? For starters, if you have multiple domain names under one IP address, the search engine could possibly label one the websites as duplicate content. This may not always happen, but it is important to remember that search engines are primarily composed of robots and may overlook simple mistakes that can easily be detected by an average human.
Learn more

URL Canonicalization Test

Site passed URL canonicalization test.

Knowledge Base
Rel=canonical is a way to specify the preferred version of resources with duplicate content. It will not prevent your duplicates from being crawled and it will not prevent search engines from indexing your content. Instead it serves as a suggestion to search engines on which content it should prefer in the search results in case there are two or more documents that are identical or very similar.
Learn more

Plain Text Email Test

Site passed plain text email test. No plain text email found.

Plain Text Email List



Knowledge Base
Any e-mail address posted in public is likely to be automatically collected by computer software used by bulk emailers (a process known as e-mail address harvesting). A spam harvester can read through the pages in your site and extract plaintext email addresses which are then added to bulk marketing databases (resulting in more inbox spam). There are several methods for email obfuscation.
Learn more

cURL Response

urlhttps://www.zalando.de/content typetext/html;charset=UTF-8
http code200header size2020
request size250filetime-1
ssl verify result0redirect count1
total time0.39529namelookup time0.028291
connect time0.029537pretransfer time0.255621
size upload0size download101120
speed download255812speed upload0
download content length0upload content length0
starttransfer time0.366125redirect time0.023097
redirect urlprimary ip23.67.140.92
certinfoprimary port443
local ip89.110.144.73local port58554

Mobile Friendly Check


Mobile Friendly : Unknown

Score : Unknown

Localized Rule Name Rule Impact
No data to show.
CMS:
Locale:
Roboted Resources:
Transient Fetch Failure Resources:

Google Page Speed Insight (Mobile)

Page Speed

Usability Score

Page Statistics


numberResources123numberHosts63
totalRequestBytes43073numberStaticResources32
htmlResponseBytes110931textResponseBytes692
overTheWireResponeBytes5538462cssResponseBytes358098
imageResponseBytes2646385javascriptResponseBytes2372836
otherResponseBytes28680numberJsResources24
numberCssResources3


Avoid App Install Interstitials That Hide Content

Your page does not appear to have any app install interstitials that hide a significant amount of content. Learn more about the importance of avoiding the use of app install interstitials.

Avoid Plugins

Your page does not appear to use plugins, which would prevent content from being usable on many platforms. Learn more about the importance of avoiding plugins.

Configure Viewport

Your page specifies a viewport matching the device's size, which allows it to render properly on all devices. Learn more about configuring viewports.

Size Content to Viewport

The contents of your page fit within the viewport. Learn more about sizing content to the viewport.

Size Tap Targets Appropriately

Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. Consider making these tap targets larger to provide a better user experience.The following tap targets are close to other nearby tap targets and may need additional spacing around them.

  • The tap target <a href="/faq/cookies/">Cookies</a> is close to 1 other tap targets

Use Legible Font Sizes

The text on your page is legible. Learn more about using legible font sizes.

Landing Page Redirects

Your page has no redirects. Learn more about avoiding landing page redirects

GZIP Compression

You have compression enabled. Learn more about enabling compression.

Leverage Browser Caching

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:

  • https://a1276.ztat.net/lpo/zalando/1_cro/2015/06-2015/lpo-8831/star-rating_full.png
  • https://a1276.ztat.net/lpo/zalando/1_cro/2015/06-2015/lpo-8831/star-rating_half.png
  • https://a1276.ztat.net/lpo/zalando/1_cro/2015/06-2015/lpo-8831/zalando_app_icon.png
  • https://a1276.ztat.net/lpo/zalando/3_edit/gender-split-lipstick/responsive-images/320/x3/Kids-1.jpg
  • https://a1276.ztat.net/lpo/zalando/3_edit/gender-split-lipstick/responsive-images/320/x3/Kids-4.jpg
  • https://a1276.ztat.net/lpo/zalando/3_edit/gender-split-lipstick/responsive-images/320/x3/Kids-5.jpg
  • https://a1276.ztat.net/lpo/zalando/3_edit/gender-split-lipstick/responsive-images/320/x3/Mens-1.jpg
  • https://a1276.ztat.net/lpo/zalando/3_edit/gender-split-lipstick/responsive-images/320/x3/Mens-4.jpg
  • https://a1276.ztat.net/lpo/zalando/3_edit/gender-split-lipstick/responsive-images/320/x3/Mens-7.jpg
  • https://a1276.ztat.net/lpo/zalando/3_edit/gender-split-lipstick/responsive-images/320/x3/Wmns-1.jpg
  • https://a1276.ztat.net/lpo/zalando/3_edit/gender-split-lipstick/responsive-images/320/x3/Wmns-2.jpg
  • https://a1276.ztat.net/lpo/zalando/3_edit/gender-split-lipstick/responsive-images/320/x3/Wmns-7.jpg
  • https://cdn.appdynamics.com/adrum-ext.6ed9e8be6594938a3179b249648f60c0.js
  • https://marketing.net.zalando.de/scripts/ts/i4762594contC.js
  • https://secure-skin.ztat.net/s/dlq/zalando/css/MOBILE/zalando.min.css
  • https://secure-skin.ztat.net/s/dlq/zalando/fonts/COMMON/iconFont.woff
  • https://secure-skin.ztat.net/s/dlq/zalando/img/COMMON/components/spinner/spinner.gif
  • https://secure-skin.ztat.net/s/dlq/zalando/img/COMMON/components/svg-sprite/svgstore.svg
  • https://secure-skin.ztat.net/s/dlq/zalando/js_source/COMMON/_components/react.js
  • https://static.zalando.de/media/tracking/adrum2.js
  • https://m.zalando.de/zal_init.js/?xkey=3s19pu07phca4epg9oe72iite8
  • https://www.googletagmanager.com/gtm.js?id=GTM-K6LHJJ
  • https://www.googletagservices.com/tag/js/gpt.js
  • https://connect.facebook.net/en_US/fbevents.js
  • https://cdn.bunchbox.co/5318632f4ed7edc458000005.min.js
  • https://core.bunchbox.co/geo.js
  • https://www.google-analytics.com/plugins/ua/ec.js
  • https://www.google-analytics.com/analytics.js

Server Response Time

In our test, your server responded in 0.27 seconds. There are many factors that can slow down your server response time.
Please read our recommendations to learn how you can monitor and measure where your server is spending the most time.

Minify CSS

Your CSS is minified. Learn more about minifying CSS.

Minify HTML

Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
Minify HTML for the following resources to reduce their size by 2.7KiB ( 13% reduction ).

  • https://m.zalando.de/ could save 2.7KiB ( 13%reduction )

Minify JavaScript

Your JavaScript content is minified. Learn more about minifying HTML.

Render-blocking JavaScript and CSS

Your page has (1) blocking script resources and (0) blocking CSS resources. This causes a delay in rendering your page. None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Render-blocking JavaScript

  • https://secure-skin.ztat.net/s/dlq/zalando/css/MOBILE/zalando.min.css

Render-blocking CSS

Optimize Images

Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their transfer size by 360.2KiB ( 16% reduction ).

  • https://a1276.ztat.net/lpo/zalando/3_edit/gender-split-lipstick/responsive-images/320/x3/Mens-4.jpg could save 66.8KiB ( 18%reduction )
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Prioritize Visible Content

You have the above-the-fold content properly prioritized. Learn more about prioritizing visible content.

Google Page Speed Insight (Desktop)


Page Statistics


numberResources147numberHosts66
totalRequestBytes42099numberStaticResources38
htmlResponseBytes114277textResponseBytes694
overTheWireResponeBytes5880107cssResponseBytes615540
imageResponseBytes2643074javascriptResponseBytes2447884
otherResponseBytes37798numberJsResources27
numberCssResources7


Page Speed

Landing Page Redirects

Your page has no redirects. Learn more about avoiding landing page redirects

GZIP Compression

Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
Enable compression for the following resources to reduce their transfer size by 1KiB ( 60% reduction ).

  • https://a1276.ztat.net/lpo/zalando/1_cro/2016/07/SCC-988/160520_mail_Icon_footer.svg could save 1KiB ( 60%reduction )

Leverage Browser Caching

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:

  • https://a1276.ztat.net/lpo/zalando/1_cro/2016/07/SCC-988/160520_mail_Icon_footer.svg
  • https://a1276.ztat.net/lpo/zalando/3_edit/gender-split-lipstick/responsive-images/740-1200/x1/Kids-1.jpg
  • https://a1276.ztat.net/lpo/zalando/3_edit/gender-split-lipstick/responsive-images/740-1200/x1/Kids-4.jpg
  • https://a1276.ztat.net/lpo/zalando/3_edit/gender-split-lipstick/responsive-images/740-1200/x1/Kids-5.jpg
  • https://a1276.ztat.net/lpo/zalando/3_edit/gender-split-lipstick/responsive-images/740-1200/x1/Mens-1.jpg
  • https://a1276.ztat.net/lpo/zalando/3_edit/gender-split-lipstick/responsive-images/740-1200/x1/Mens-4.jpg
  • https://a1276.ztat.net/lpo/zalando/3_edit/gender-split-lipstick/responsive-images/740-1200/x1/Mens-7.jpg
  • https://a1276.ztat.net/lpo/zalando/3_edit/gender-split-lipstick/responsive-images/740-1200/x1/Wmns-1.jpg
  • https://a1276.ztat.net/lpo/zalando/3_edit/gender-split-lipstick/responsive-images/740-1200/x1/Wmns-2.jpg
  • https://a1276.ztat.net/lpo/zalando/3_edit/gender-split-lipstick/responsive-images/740-1200/x1/Wmns-7.jpg
  • https://a1276.ztat.net/lpo/zalando/pro/footer/DE/rechnung.png
  • https://cdn.appdynamics.com/adrum-ext.6ed9e8be6594938a3179b249648f60c0.js
  • https://marketing.net.zalando.de/scripts/ts/i4762594contC.js
  • https://onsite.ztat.net/SCC-1318_OS_Icons_update/app_store_badges.png
  • https://onsite.ztat.net/Zalon/Zalon_footer_0816.jpg
  • https://optse.ztat.net/zms/zms_icon.jpg
  • https://secure-skin.ztat.net/s/dlq/zalando/css/MAIN/zalando.min.css
  • https://secure-skin.ztat.net/s/dlq/zalando/fonts/COMMON/iconFont.woff
  • https://secure-skin.ztat.net/s/dlq/zalando/img/COMMON/components/spinner/spinner.gif
  • https://secure-skin.ztat.net/s/dlq/zalando/img/COMMON/components/svg-sprite/svgstore.svg
  • https://secure-skin.ztat.net/s/dlq/zalando/img/COMMON/loader.gif
  • https://secure-skin.ztat.net/s/dlq/zalando/img/MAIN/social/faces.jpg
  • https://secure-skin.ztat.net/s/dlq/zalando/img/MAIN/social/social-icons.png
  • https://secure-skin.ztat.net/s/dlq/zalando/img/MAIN/sprites/spriteIcon.png
  • https://secure-skin.ztat.net/s/dlq/zalando/img/MAIN/sprites/spriteIconDE.png
  • https://static.zalando.de/media/tracking/adrum2.js
  • https://www.zalando.de/zal_init.js/?xkey=ceihhordnh267hj63d6p32r3g2
  • https://www.googletagmanager.com/gtm.js?id=GTM-T3W9FX
  • https://www.googletagservices.com/tag/js/gpt.js
  • https://connect.facebook.net/en_US/fbevents.js
  • https://cdn.bunchbox.co/5318632f4ed7edc458000005.min.js
  • https://core.bunchbox.co/geo.js
  • https://www.google-analytics.com/plugins/ua/ec.js
  • https://www.google-analytics.com/analytics.js

Server Response Time

In our test, your server responded in 0.27 seconds. There are many factors that can slow down your server response time.
Please read our recommendations to learn how you can monitor and measure where your server is spending the most time.

Minify CSS

Your CSS is minified. Learn more about minifying CSS.

Minify HTML

Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
Minify HTML for the following resources to reduce their size by 2.6KiB ( 11% reduction ).

  • https://www.zalando.de/ could save 2.6KiB ( 11%reduction )

Minify JavaScript

Your JavaScript content is minified. Learn more about minifying HTML.

Render-blocking JavaScript and CSS

Your page has (1) blocking script resources and (0) blocking CSS resources. This causes a delay in rendering your page. None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Render-blocking JavaScript

  • https://secure-skin.ztat.net/s/dlq/zalando/css/MAIN/zalando.min.css

Render-blocking CSS

Optimize Images

Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their transfer size by 1.3MiB ( 61% reduction ).

  • https://onsite.ztat.net/Zalon/Zalon_footer_0816.jpg could save 1.1MiB ( 98%reduction )
  • https://a1276.ztat.net/lpo/zalando/3_edit/gender-split-lipstick/responsive-images/740-1200/x1/Kids-4.jpg could save 29KiB ( 19%reduction )
  • https://a1276.ztat.net/lpo/zalando/3_edit/gender-split-lipstick/responsive-images/740-1200/x1/Mens-4.jpg could save 28.7KiB ( 20%reduction )
  • https://a1276.ztat.net/lpo/zalando/3_edit/gender-split-lipstick/responsive-images/740-1200/x1/Kids-1.jpg could save 26.4KiB ( 20%reduction )
  • https://a1276.ztat.net/lpo/zalando/3_edit/gender-split-lipstick/responsive-images/740-1200/x1/Kids-5.jpg could save 25.4KiB ( 17%reduction )
  • https://a1276.ztat.net/lpo/zalando/3_edit/gender-split-lipstick/responsive-images/740-1200/x1/Wmns-1.jpg could save 20.3KiB ( 19%reduction )
  • https://a1276.ztat.net/lpo/zalando/3_edit/gender-split-lipstick/responsive-images/740-1200/x1/Wmns-7.jpg could save 17.1KiB ( 21%reduction )
  • https://a1276.ztat.net/lpo/zalando/3_edit/gender-split-lipstick/responsive-images/740-1200/x1/Mens-7.jpg could save 17KiB ( 19%reduction )
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  • https://onsite.ztat.net/SCC-1318_OS_Icons_update/app_store_badges.png could save 2.6KiB ( 23%reduction )
  • https://optse.ztat.net/zms/zms_icon.jpg could save 1.4KiB ( 68%reduction )
  • https://secure-skin.ztat.net/s/dlq/zalando/img/MAIN/social/social-icons.png could save 1.1KiB ( 41%reduction )
  • https://a1276.ztat.net/lpo/zalando/pro/footer/DE/rechnung.png could save 1KiB ( 45%reduction )

Prioritize Visible Content

You have the above-the-fold content properly prioritized. Learn more about prioritizing visible content.

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